marketing research

marketing research
марк. маркетинговое исследование, маркетинговый анализ (сбор данных о нуждах потребителей, о конкурентах, о характере товара на рынке для разработки новых идей и стратегий маркетинга)

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маркетинговые исследования: сбор данных о нуждах потребителей с помощью анализа этих потребностей, экономических прогнозов и др. методов для разработки новых идей и стратегий маркетинга; см. market research.
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маркетинговые исследования
систематический сбор и анализ данных, проводимый в целях решения проблем маркетинга, задачей которых является уменьшение риска неадекватного поведения в этой области

Англо-русский экономический словарь.

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Смотреть что такое "marketing research" в других словарях:

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing research — ➔ research * * * marketing research UK US noun [U] (ABBREVIATION MR) MARKETING ► MARKET RESEARCH(Cf. ↑market research) …   Financial and business terms

  • marketing research — The systematic collection and analysis of data to resolve problems concerning marketing, undertaken to reduce the risk of inappropriate marketing activity. Data is almost always collected from a sample of the target market, by such methods as… …   Big dictionary of business and management

  • Marketing research mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis …   Wikipedia

  • Marketing Research Association — Abbreviation MRA Formation 1957 Headquarters Glastonbury, Connecticut …   Wikipedia

  • marketing research — /ˌmɑ:kɪtɪŋ rɪ sɜ:tʃ/ noun all research carried out in the interests of successful marketing, including market research, media research and product research …   Marketing dictionary in english

  • marketing research — noun research that gathers and analyzes information about the moving of good or services from producer to consumer • Syn: ↑market research • Hypernyms: ↑research • Hyponyms: ↑market analysis, ↑product research, ↑consumer research …   Useful english dictionary

  • marketing research — noun Date: 1915 research into the means of promoting, selling, and distributing a product or service …   New Collegiate Dictionary

  • marketing research — noun market research …   Wiktionary

  • qualitative marketing research — Marketing research techniques that use small samples of respondents to gain an impression of their beliefs, motivations, perceptions, and opinions. Such unstructured methods of data collection as depth interviews and group discussions are used to …   Big dictionary of business and management

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